There’s no doubt from my happy and loyal clientele that I
know how to be a hairdresser. In fact,
as far as not spending more than I make at the salon, I can do that too. As I feel that I'm growing into what my business identity means to me pretty well, growing my business is my new project
this year.
Oh I have a lot of clients, and really good ones. But when my kids are all in school next fall,
I’m going to be bonkers unless I can expand my client base a little bit and
work more productive hours. Financially
I’m doing better than I ever did working for someone else. But I would like to do all of those things
like have a “just in case THAT happens” fund.
My two largest sources of new clients come from the Web and
from word of mouth. Word of mouth seems
to be going okay. Let me give a shout
out to those of you who brought a friend or family member to meet me in the
past year. Thank you, from the bottom of
my heart. But Web traffic can be hard
unless you want to pay lots of money to Google to put you on the top of the
page with an ad.
“Likes” on Facebook, and followers and re-tweeters on
Twitter are a big way to promote the flow of traffic through my space. I have my own domain, which is neat. And also, since I had to leave my good
reviews behind with my former employer, I have to rebuild that too. In that, come check me out in the Social
Networking world, and maybe, if you’re particularly inclined to do so, pop a
review on Yelp or Google. And don’t only
do this for just me, do this for other small, local businesses you patronize
and together we can watch our local economy flourish.
